Business Model Canvas
Participants will seek to build a business model, generally starting from an idea: the value proposition. To support or disprove this value proposition, participants will explore the ‘customer’ side in order to green light the target and the way to reach it. Next on the list is the ‘production’ aspect, by identifying the activities and resources required for implementing the value proposition. To finish, they’ll look at the ‘financial’ angle, which will provide a complete and realistic picture of the business model.
30 to 60 min
2 to 30
Expert
Exploration
Build a business model for a new activity.
The flagship tool of strategic marketing, the Business Model Canvas was initially a must for start-ups before being adopted widely by all companies.
