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Impact-Feasibility Matrix

> Prioritize and decide together

Does your team have too many ideas of actions to take? First, celebrate this level of engagement! Then, use the Impact-Feasibility Matrix to prioritise them and jointly select the ones you’ll actually implement. This prioritisation gives pride of place to logic.

Therefore, the matrix relies on 2 axes: the level of impact and the degree of feasibility of each action.


Prepare a Matrix activity in grid mode. Name the horizontal axis ‘Feasibility’ and the vertical axis ‘Impact’.

Set up time management, if needed.

List what elements should be prioritised if you already have them ready (in a previous brainstorming exercise, for example) or ask participants to list some now. In the latter case, you’ll have to fill in the suggestions being assessed in real-time.

Activity settings Matrix

  • Activity format: Grid
  • Horizontal axis: Feasibility/Vertical axis: Impact
  • Time management: optional




Explain to the group what the 2 axes mean:

  • Impact: measuring the degree to which a suggestion makes attaining targeted goals possible. At 10, its impact is very high; at 0, it has no impact. 

  • Feasibility: this involves measuring the degree to which an action is actually doable. 

Agree on the concepts of impact and feasibility. To measure the impact of your suggestions, it may be necessary to remind everyone of the initial goals. How much does each action contribute to this objective?

 Regarding feasibility, does it mean having the necessary resources? The time? The financial means? There are many questions that need to be asked to really evaluate an action’s feasibility.

Review the list of suggested actions to make sure everyone understands.



Participants will then quietly and individually assess each action, placing it directly on the matrix.



Once the whole group has participated, you can all loot at the matrix again to make sure there’s agreement. The 4 zones represent the 4 relative degrees of prioritisation: the darker the zone, the higher the priority of actions placed in it. Now all you need to do is choose the actions that represent the best mix of high impact and high feasibility.



Enter the prioritised actions in the discussion space and then send off all the tasks to plan and to delegate so decisions can be made about them.

This method allows the team to leave with a mutually agreed action plan that contains their ideas, including their best ones.

After the activity, you’ll be able to send the automatic report and action plan to your participants.

Activity Matrix
5 to 30 min
Any group
Prioritize what actions to take by assessing impact and feasibility.
The most commonly used method for logically selecting the best actions from a provided list.