Ansoff Matrix> Explore and brainstorm together
The Ansoff matrix is a traditional corporate marketing strategy tool. It gets a company thinking about all the possibilities out there for developing business. The matrix explores 4 possibilities based on the company’s product offers and markets.
How can you grow whilst continuing with current products or designing new ones?
How can you grow whilst sticking to existing markets or looking for new ones?
Each participant will speak about these different possibilities with a view to generating a list of areas of growth to reinforce the company’s strategy.