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Ansoff Matrix

> Explore and brainstorm together

The Ansoff matrix is a traditional corporate marketing strategy tool. It gets a company thinking about all the possibilities out there for developing business. The matrix explores 4 possibilities based on the company’s product offers and markets. 

How can you grow whilst continuing with current products or designing new ones? 
How can you grow whilst sticking to existing markets or looking for new ones?  

Each participant will speak about these different possibilities with a view to generating a list of areas of growth to reinforce the company’s strategy.

Suggestions and variations

Ideally, you’d run through an icebreaker activity to get people talking.

If you want the group to offer more innovative suggestions, opt for the Innovation Matrix instead. If the digital disruption of your business seems inevitable, you can also try the 3 Horizons

Board
5 to 30 min
2 to 30
Intermediate
Exploration
Come up with a new marketing strategy for company growth.
A marketing strategy classic, this is a great activity for SMEs wanting to revive a dynamic of growth.