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Brainstorming

> Explore and brainstorm together

Brainstorming lets you collect the maximum number of ideas on a given topic. It’s often used during the creativity phase to get ideas for improvement or to problem solve as a group in order to retain the best ideas from each person.

Pre-requisites

You need to create the appropriate group and frame the question being tackled. Next, you prepare a Board activity in Beekast, without a category for now.

An icebreaker activity should precede the brainstorming in order to warm up the group.

Activity settings Board

  • Activity format: ‘Direct’ or ‘Round by round’ (see suggestions and variations)
  • Vote: with or without (depending on how ideas are selected, see Step 3)
  • Time management: optional (timer, stopwatch, none)

Process

1

Presentation

You present the initial question to the group. It should be clear (understood by all), useful (all the participants have an interest in it) and realistic (skills, time spent, etc.). This question should be as specific as possible so that brainstorming is effective.

You specify the rules: no judging ideas put forward, boundless imagination, as many ideas as possible, copy and build on the ideas of others.

Make sure participants agree on the time allocated for each phase.

2

Exploration

Your participants will be able to spontaneously volunteer all the ideas they want in real-time. The host makes sure that the creative process doesn’t slow down and steers things back on track if people stray too far from the initial question.

When this phase is done, your Board should be filled with tons of ideas.

3

Selection

Your idea gathering session is done (no more time, no more ideas, etc.) In order to finalise an action plan, these ideas need to be sorted:

  • define the selection criteria with the group

  • create categories to choose the ideas, use the groups to gather together duplicates and use colours to identify certain criteria.

  • You can then go directly to the voting session in your Beekast Board

4

Summary

Once the vote is over, identify the ideas with the most votes (usually the first 3 or 4) in order to set up an action plan to have them implemented.

Suggestions and variations

For effective brainstorming, you need an appropriate group size: not too big, not too small. Ideally, you’d have 4 to 6 people, or a maximum of 10. You can create sub-groups and assign each of them to a Board. A representative can present the summary to the others.

If some participants tend to dominate the group, it’s best to hold your session round by round, so that everyone has a chance to speak. You can select this option in the Beekast Board. Your participants will then produce their ideas on a notepad and can send them when it’s their turn to talk.

There are all kinds of variations inspired by Brainstorming, such as Brainwriting, Six thinking hats, Speedboat and more, that you can discover in our inspirations.

Your participants will be able to spontaneously volunteer all the ideas they want in real-time.

The host makes sure that the creative process doesn’t slow down and steers things back on track if people stray too far from the initial question.

When this phase is done, your Board should be filled with tons of ideas.

Activity Board
30 to 60+ min
Any group
Intermediate
Exploration
Generate as many ideas as possible.
This makes it easy to bring new ideas to the surface in a creative environment.